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Sooraj
Laura

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About Us

Hey, I'm Laura

Laura - Business Scholar turned Crypto EducatorI started off in business management and during my PhD, I uncovered a gift for distilling complex concepts into understandable form. My journey took an exciting turn when I was introduced to the world of crypto.Today, together with Sooraj, we're on a mission with Just The Metrics to simplify crypto, making it understandable and accessible to everyone through our shared knowledge.

About Us

Hey, I'm Sooraj

Sooraj - Medical Doctor turned Blockchain EducatorI'm passionate about educating people about blockchain and Web3 technologies.
With a background as a medical doctor, my journey with crypto began in 2017, and since then, I have been learning and sharing my knowledge with others.My dedication and passion for simplifying blockchain tech are evident in my track record as a content creator.

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3 Different Ways We Can Help You

1

WEB3
GHOSTWRITING SERVICES

We create long-form content for Web3 founders that builds a personal connection, makes complex ideas clear and establishing thought leadership.

2

OUR BOOK - A 3-STEP ASSESSMENT FRAMEWORK

Dive into 'A 3-Step Metrics-Based Assessment Framework for Layer1 Blockchains' - your key to master blockchain fundamentals.

3

PROMOTE YOUR PROJECT TO 1500+ WEEKLY READERS

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Just The Metrics

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The Founder’s Voice

Long-Form Content for Web3 Founders

Transform Your Web3 Presence with Powerful Long-Form ContentBuild your personal brand and share your vision in under 2 hours a month.

The Founder's Voice

Build Your Web3 Presence

"Build it and they will come" is a lie.Build an audience while you build your product.This way, you have a group of people ready to use it once it's ready.

Your Challenges as a Web3 Founder

As a Web3 founder, you're wearing multiple hats: CEO, Developer, Designer, Fundraiser, and Marketer. Does this sound familiar?So, where can you find the time to create compelling content?PLUS: Navigating the crowded Web3 space is no easy task, making it difficult to highlight your product’s core value:

  • Noise in Web3: Struggling to highlight your product's core value amidst distractions like meme coins. (Remember, you're competing with influencers and entertaining content on Twitter, not just other protocols.)

  • Engaging Your Audience: Traditional methods like whitepapers and short posts often fail to capture attention.

  • No Time to Write: Your schedule is packed with critical tasks, leaving little time to write.

  • Don’t Like to Write: Writing isn’t everyone’s favorite task, and that’s okay.

  • Clarifying Thoughts: Structuring complex Web3 tech developments and communicating them simply is challenging.

  • Impersonal Communication: Company blogs and emails can feel detached and impersonal.

But Here's the Good News: We've Found a Solution

As a founder, you are not just building a product, but shaping your vision and sharing it with the world.Here is how we help achieve this:

  • Educational, Thesis-Driven Content: We produce long-form content that enhances your founder persona, helping you explain, differentiate, and expand in the Web3 space.

  • Direct Communication: Use long-form content such as newsletters, in-depth Twitter/X articles, and detailed blog posts to reach your audience directly and effectively.

  • Personal Branding: Regular updates help establish credibility, showcase expertise, and maintain brand visibility.

Each edition of The Founder's Voice centers on your core thesis and strong belief in your product, placing your story within the broader industry context.This platform allows you to share insights, showcase expertise, and connect deeply with your audience, resulting in higher engagement and conversion rates.

The Power of The Founder’s Voice

In the age of social media, the founder’s personal brand is your TOP marketing asset.You can see it in the SaaS companies or other businesses that are really making a dent in their market - there’s a growing trend of founder-led brands, telling their story and sharing their vision.To effectively lead your company's communication, you need to be the primary storyteller. This crucial responsibility can't be entirely outsourced to a marketing team.Your story and vision, told in your own voice, are essential for building a personal brand as a web3 founder.That’s why a founder account is an essential tool!

  • People Connect with People: Audiences prefer engaging with individuals over brands.

  • Easier Growth: Founder accounts are simpler to build from scratch.

  • Higher Engagement: Founder accounts typically see better engagement and reach.

  • Broader Reach: Using both accounts (founder and company account) lets you connect with a wider audience.

  • Effective Communication: Reach more of your community using both accounts, as only a portion of each following will see each organic post.

Distribution for Reach & Community Building

We go for 2 main channels for the Founder's Voice content:

  1. Twitter/X Articles: For broad reach and distribution, personal Twitter/X articles are perfect. They allow you to connect with a wide audience and build visibility.

  2. A personal Newsletters: For deeper engagement and community building, newsletters are ideal. Subscribers get your content directly in their inboxes, providing an undistracted environment.

You can also leverage your existing channels, like your blog, to further enhance your visibility.Our long-form content is versatile and can be repurposed for tweets, blog posts, or even pitch decks, providing valuable material for your marketing team.Our goal is simple: Amplify your voice, engage a broader audience, and build deeper connections in Web3 to grow your community.

What Sets Us Apart?

We’re not your average copywriters. Here’s why:

  • Specialized Knowledge: We have deep expertise in the zk, privacy and sharding space, including conferences, interviews, and networks.

  • Technical Content: We create highly technical content and provide insightful suggestions without needing detailed explanations.

  • Web3 Expertise: Our broad understanding of the Web3 space allows us to draw meaningful comparisons and conclusions that your audience will appreciate.

  • Proven Process: We’ve successfully implemented this process for ourselves and other founders, delivering results that speak for themselves.

How to Get Started

Getting started with The Founder's Voice is simple:

  1. Contact Us: Schedule a FREE consultation with us to see if it's a match :)

  2. Plan: We’ll create a tailored content strategy

  3. Content Creation: We craft personalized long-form content that aligns with your vision.

  4. Distribution: We assist in distributing this content as X-Article and Newsletter

  5. Implement: Watch your engagement and community grow.

Check out our

EBook

A 3-Step Assessment Framework for Layer 1 Blockchainsto gain insight's into decentralization, scalability & security for better decision making

The First Book in Crypto that provides a metric-based Assessment Framework to evaluate Layer1 Blockchains.This book is dedicated to anyone who wants to learn how to assess Layer 1 Proof of Stake Blockchains from a fundamental metrics point of view and would like to form their own well-founded opinion away from the hype.Only Limited Number available as NFT!

Hey, We're Laura & Sooraj

About Us

We are Laura and Sooraj, a dynamic duo dedicated to demystifying the world of crypto.Sooraj's journey started unexpectedly in 2017 when he was introduced to Bitcoin. As a medical doctor, the pivot to blockchain technology wasn't easy, but the revolutionary potential of this technology was irresistible. Through the bear market of 2018/19, he found joy in deciphering the intricacies of blockchain, sharing his knowledge, and contributing to the Cardano community.Laura's path began in the corporate world of business management. It was during her PhD that she discovered her talent for making complex topics accessible. The introduction to the crypto world inspired a career shift, leading to a shared mission with Sooraj of making crypto accessible through education and empowerment.Our backgrounds in business management and medicine have equipped us with a unique perspective and approach to blockchain education. We came from different paths, but our shared passion for cryptocurrency brought us together.Our book, "A 3-Step Metrics-Based Assessment Framework for Layer 1 Blockchains," Twitter threads, and our shared newsletter "Just the Metrics," are evidence of this passion.Together, we are united in our goal:
Breaking down the complexities of blockchain technology, making it understandable and accessible to everyone. We believe in the transformative power of blockchain and are dedicated to sharing its potential with the world.We invite you to join us on this exciting journey into the future of technology and finance.

Join 1,500+ crypto enthusiasts.

Every Sunday morning, you'll get actionable insights to grow your fundamental blockchain knowledge.

Let's Connect.

If you have a collaboration idea, want to discuss blockchain tech or your project on our podcast,or want to know more about the Web3 Copywriting Service "The Founders Voice", we are all ears.Let's explore the possibilities together.Click below to contact us directly.

3 Different Ways We Can Help You

1

WEB3
COPYWRITING SERVICES

Transform your complex blockchain and web3 documents into clear, engaging content with my specialized copywriting services.

2

OUR BOOK - A 3-STEP ASSESSMENT FRAMEWORK

Dive into 'A 3-Step Metrics-Based Assessment Framework for Layer1 Blockchains' - your key to master blockchain fundamentals.

3

PROMOTE YOUR PROJECT TO 1500+ WEEKLY READERS

Want to grow your audience, subscribers, or customer base quickly? Showcase your brand or project inside of my newsletter.

Sunday Insights: Elevate Your Blockchain Knowledge with Just the Metrics

Join 1,500+ crypto enthusiasts. Every Sunday morning, you'll get actionable insights to grow your fundamental blockchain knowledge.

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Angaben gemäß § 5 TMG:
Reder/Kollamparambil Saju GbR
Laura Saju & Sooraj Saju
Detmolder Str. 11
44143 Dortmund
DeutschlandKontakt:
soorajksaju@gmail.comUmsatzsteuer-ID: DE358494639Verantwortlich für den Inhalt nach § 55 Abs. 2 RStV:
Laura Saju & Sooraj Saju, Anschrift wie oben

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Als Diensteanbieter sind wir gemäß § 7 Abs.1 TMG für eigene Inhalte auf diesen Seiten nach den allgemeinen Gesetzen verantwortlich. Nach §§ 8 bis 10 TMG sind wir als Diensteanbieter jedoch nicht verpflichtet, übermittelte oder gespeicherte fremde Informationen zu überwachen oder nach Umständen zu forschen, die auf eine rechtswidrige Tätigkeit hinweisen. Verpflichtungen zur Entfernung oder Sperrung der Nutzung von Informationen nach den allgemeinen Gesetzen bleiben hiervon unberührt. Eine diesbezügliche Haftung ist jedoch erst ab dem Zeitpunkt der Kenntnis einer konkreten Rechtsverletzung möglich. Bei Bekanntwerden von entsprechenden Rechtsverletzungen werden wir diese Inhalte umgehend entfernen.Haftung für Links
Unser Angebot enthält Links zu externen Webseiten Dritter, auf deren Inhalte wir keinen Einfluss haben. Deshalb können wir für diese fremden Inhalte auch keine Gewähr übernehmen. Für die Inhalte der verlinkten Seiten ist stets der jeweilige Anbieter oder Betreiber der Seiten verantwortlich. Die verlinkten Seiten wurden zum Zeitpunkt der Verlinkung auf mögliche Rechtsverstöße überprüft. Rechtswidrige Inhalte waren zum Zeitpunkt der Verlinkung nicht erkennbar. Eine permanente inhaltliche Kontrolle der verlinkten Seiten ist jedoch ohne konkrete Anhaltspunkte einer Rechtsverletzung nicht zumutbar. Bei Bekanntwerden von Rechtsverletzungen werden wir derartige Links umgehend entfernen.Urheberrecht
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Alle Fotos und Abbildungen auf dieser Website: Laura Saju & Sooraj Saju

Stand: 17.02.2025

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